McDonald's bringing back McCrispy chicken strips. Here's when as we wait for Snack Wraps return

Yahoo! News - Apr 23rd, 2025
Open on Yahoo! News

McDonald's has announced the nationwide return of its McCrispy strips starting April 29, as reported by fast-food influencer Snackolator. Some locations already offer the new chicken item, available in three- or four-piece combos with a choice of two dipping sauces. The pricing for these combos begins at $4.99 but may vary by market. Meanwhile, McDonald's continues to tease the return of its popular Snack Wraps, hinting at a comeback before October 2025. The Snack Wrap, initially launched in 2006, was phased out during the COVID-19 pandemic to simplify the menu.

This move is part of McDonald's broader strategy to expand its chicken offerings and increase its market share in the chicken category by the end of 2026. CEO Chris Kempczinski emphasized this focus during an earnings call, highlighting the excitement around the Snack Wraps' return and the introduction of new items like the Chicken Big Mac. These initiatives aim to capture consumer interest and reinforce McDonald's position in the competitive fast-food market, especially in the U.S. and France, where chicken products have proven successful.

Story submitted by Fairstory

RATING

7.2
Fair Story
Consider it well-founded

The article provides a comprehensive overview of McDonald's upcoming menu changes, focusing on the return of popular items like the McCrispy strips and Snack Wraps. It is largely accurate and timely, appealing to a broad audience interested in fast-food trends. The use of niche sources, while informative, could benefit from additional verification and transparency to enhance credibility. The article is well-structured and easy to read, with a neutral tone that maintains clarity. While it effectively engages readers, it could offer more balanced perspectives by addressing potential criticisms or challenges McDonald's might face. Overall, the article succeeds in informing and engaging its audience but could improve in areas of source quality and transparency.

RATING DETAILS

8
Accuracy

The story is largely accurate, with most claims supported by credible sources. For example, the return date for McCrispy strips is stated as April 29, and this aligns with information from reliable sources like Snackolator. However, the story's hint about Snack Wraps returning by October 2025 is speculative and based on a cryptic clue, which could be misleading without further context or confirmation. Additionally, while the pricing of McCrispy strips is mentioned, it's noted that prices vary by market, which is a crucial detail that adds to the story's accuracy. Overall, the article provides a factual basis for its claims, but some areas, like the exact return date for Snack Wraps, require further verification.

7
Balance

The article presents a balanced view of McDonald's menu changes, focusing on both the return of popular items like the McCrispy strips and the anticipated comeback of Snack Wraps. However, it predominantly highlights the company's strategy and consumer excitement without delving into potential criticisms or challenges McDonald's might face, such as supply chain issues or competition. The perspective is largely positive, which might overshadow other viewpoints, such as those from health advocates or market analysts who might have differing opinions on fast-food offerings.

8
Clarity

The article is clear and well-structured, with a logical flow that guides the reader through McDonald's menu updates. The language is straightforward, making it accessible to a general audience. However, the inclusion of speculative elements, like the Snack Wraps return date, could confuse readers who might take these as confirmed facts. Overall, the article maintains a neutral tone and effectively communicates its main points.

7
Source quality

The article cites sources like Snackolator and Burger Beast, which are known within the fast-food review community but may not hold the same authority as mainstream news outlets. While these sources provide firsthand information on fast-food trends, they might not offer the rigorous fact-checking associated with more established media. Additionally, the article references statements from McDonald's CEO, which adds credibility, but the reliance on niche sources could affect the overall reliability.

6
Transparency

The article provides some transparency by mentioning the sources of its information, such as Snackolator and Burger Beast. However, it lacks detailed explanations of how the information was gathered or any potential conflicts of interest, particularly concerning the cryptic hint about Snack Wraps. Greater transparency about the methodology behind these claims would enhance the reader's understanding and trust in the content.

Sources

  1. https://www.instagram.com/p/DIxPSKCtvQn/
  2. https://www.tiktok.com/@snackolator/video/7472563930901187886?lang=en
  3. https://www.allrecipes.com/mcdonalds-chicken-strips-return-8826428