Meghan Markle finally releases As Ever products after setbacks — including $28 honey

New York Post - Apr 2nd, 2025

Meghan Markle has officially launched her lifestyle brand, 'As Ever,' unveiling a collection of products that reflect her passion for cooking and entertaining. The line, which includes items like wildflower honey, flower sprinkles, crepe mix, and teas, was introduced on her website and featured in her Netflix show 'With Love, Meghan.' Initially announced in 2024 as 'American Riviera Orchard,' the brand underwent a rebranding due to trademark issues, with Markle explaining the new name as an extension of her personal 'love language.' The product line is available in the United States with plans for global distribution and seasonal releases.

This venture marks a significant development in Markle's career post-royalty, as she leverages her public persona and media presence to build a business. By partnering with Netflix and utilizing her social media platform, Markle is positioning 'As Ever' as a significant player in the lifestyle market. The launch reflects her ongoing commitment to personal branding and entrepreneurship and highlights her ability to pivot from her acting career to business endeavors. As she thanks her longstanding creative partners, this new chapter in Markle’s life underscores her transition from a royal figure to a businesswoman and influencer.

Netflix Meghan Markle Product Launch As Ever Lifestyle Brand Cooking And Entertaining

Story submitted by Fairstory

RATING

7.0

Fair Story

Consider it well-founded

The article provides a comprehensive overview of Meghan Markle's launch of her As Ever product line, highlighting key details such as product offerings, pricing, and the inspiration behind the brand. It is timely and likely to engage readers interested in celebrity news and lifestyle products. However, the story could benefit from additional perspectives and context, particularly regarding the trademark issues and the brand's market positioning. While the article is clear and well-structured, its reliance on a single perspective limits its depth and balance. Overall, it serves as an informative piece for those interested in Meghan Markle's ventures but may not significantly influence broader public opinion or provoke substantial debate.

Accuracy

The story accurately reports on Meghan Markle's launch of her As Ever product line, detailing the types of products offered and their prices. The article states that the products include wildflower honey, flower sprinkles, crepe mix, and teas, with specific prices for each. This matches the information provided in other sources. However, the claim about the global rollout of the products and future seasonal collections is less specific and would benefit from further verification. Additionally, the mention of trademark issues leading to the rebranding is accurate but lacks detailed context.

Balance

The article primarily focuses on Meghan Markle's perspective and her statements about the brand launch. It includes quotes from Markle and highlights her personal involvement and gratitude towards her creative team. However, it lacks other viewpoints, such as consumer reactions or expert opinions on the brand's market impact. This creates a slight imbalance, as it predominantly presents a favorable view of the launch without exploring potential criticisms or challenges.

Clarity

The article is well-structured and uses clear, concise language to convey the main points about the product launch. It logically presents the details of the As Ever line and Meghan Markle's involvement. The tone is neutral and informative, making the information accessible to readers. However, the article could benefit from more context about the significance of the brand launch in the broader market.

Source quality

The story appears to be based on a press release and statements from Meghan Markle, which are reliable sources for information directly related to her brand launch. However, the article does not reference any additional sources or expert opinions that could provide a broader context or analysis. The reliance on a single perspective limits the depth of the reporting and could affect the perceived impartiality.

Transparency

The article provides a clear account of the brand launch and includes direct quotes from Meghan Markle, which adds transparency. However, it does not disclose the methodology behind the reporting or any potential conflicts of interest. The lack of additional context or background information on the trademark issues and the rebranding process reduces the overall transparency.