Robert Irwin strips down to his briefs as he sheds his good-guy image in daring underwear ads

New York Post - Apr 3rd, 2025

Robert Irwin, the 21-year-old son of the late 'Crocodile Hunter' Steve Irwin, has made headlines by appearing in a bold new advertising campaign for the Australian underwear brand, Bonds. In the campaign titled 'Made for Down Under,' Irwin strips down to his briefs, showcasing variously colored boxers while posing with snakes and venomous spiders. The campaign, which marks Bonds' entry into the US market, highlights Irwin's adventurous spirit as he embraces new challenges and experiences at this stage in his life. Despite his 'good-guy' image, Irwin was enthusiastic about participating, noting that he agreed to the shoot almost immediately.

The campaign holds a personal touch for Robert, who has been surrounded by wildlife throughout his life, following in his father's conservationist footsteps. He humorously acknowledged that his father would have been both amused and proud of his latest endeavor. Preparing for the shoot involved extra workouts and dietary adjustments, with Irwin expressing pride in representing Australia. This campaign not only showcases Irwin's personal growth and willingness to step outside his comfort zone but also continues his family's legacy in the spotlight. With the support of his family, Robert is embracing new opportunities that blend his love for wildlife with broader media engagement, further cementing his role as a modern-day conservationist icon.

Australia Conservation Robert Irwin Steve Irwin Bonds Underwear Made For Down Under Advertising Campaign Snakes Spiders

Story submitted by Fairstory

RATING

7.0

Fair Story

Consider it well-founded

The article about Robert Irwin's participation in the Bonds underwear campaign is generally well-written and engaging, with a clear focus on Robert's personal experiences and reflections. It scores highly in clarity and readability, making it accessible to a wide audience. However, the lack of source attribution and transparency regarding the information's origin slightly undermines its credibility. The article could benefit from a more balanced perspective by including additional viewpoints or expert commentary. While it captures public interest due to Robert Irwin's celebrity status and the novelty of the campaign, its potential for controversy and impact on broader societal issues is limited. Overall, the story succeeds in informing and entertaining readers but could enhance its quality with more thorough sourcing and perspective diversity.

Accuracy

The story about Robert Irwin's participation in the Bonds underwear campaign is largely accurate based on the claims made. Robert Irwin is indeed participating in the Bonds campaign, and the details about him posing with snakes and spiders align with the campaign's theme of 'Made for Down Under.' The story accurately reflects Robert's comments about his enthusiasm and preparation for the shoot, as well as his family's support. However, the article does not provide direct quotes or sources to verify all claims, such as the specifics of his workout routine changes or the exact nature of his runway debut. This lack of source attribution slightly diminishes the overall accuracy.

Balance

The article primarily focuses on Robert Irwin's perspective and experiences, which is appropriate given the subject matter. However, it does not provide any alternative viewpoints or external commentary, such as reactions from the public, fashion critics, or the Bonds company itself. While the article does not show overt favoritism, the lack of diverse perspectives could lead to a somewhat one-sided portrayal of the campaign's reception and significance.

Clarity

The article is well-structured and uses clear, concise language. It effectively conveys the main points about Robert Irwin's involvement in the Bonds campaign, his personal reflections, and his family's support. The tone is neutral and engaging, making it easy for readers to follow the narrative and understand the significance of the campaign.

Source quality

The article does not cite specific sources or provide direct quotes from interviews, which impacts the perceived credibility. While it mentions Robert Irwin's statements, there is no indication of whether these were obtained through a direct interview, a press release, or another medium. The absence of named sources or references to authoritative figures in the fashion or conservation fields limits the article's reliability.

Transparency

The article lacks transparency in terms of source attribution and methodology. It does not disclose how the information was gathered or whether there were any potential conflicts of interest. The basis for the claims about Robert's preparation and family support is not clearly explained, leaving readers without a clear understanding of the article's foundation.