Poco’s F7 Ultra is a midrange phone with a flagship chip

The Verge - Mar 27th, 2025

Xiaomi's sub-brand Poco has launched the Poco F7 Ultra, its first phone to carry the 'Ultra' branding, in the UK. Priced at £649 (around $835), it offers a flagship experience with a Snapdragon 8 Elite chipset, up to 16GB of RAM, and 512GB of storage. The F7 Ultra boasts a triple rear camera setup, including a 50MP main camera, and features like 120W wired charging and IP68 dust and water resistance. Its bright yellow design and glossy detailing add to its appeal, although a black variant is available for those preferring a subtler look.

This release signifies Poco's strategy to bridge the gap between budget and flagship markets, offering high-end performance at a competitive price. While the F7 Ultra competes with devices like the Redmagic 10 Pro, it promises a smoother software experience with Xiaomi's HyperOS and commits to four Android updates. The device's introduction may influence market trends, emphasizing the growing demand for affordable yet powerful smartphones. The Poco F7 Pro, a lower-cost alternative, is also available, offering a slightly toned-down specification set, demonstrating Poco's adaptability in catering to diverse consumer needs.

Snapdragon 8 Elite Smartphone Launch Poco F7 Ultra Xiaomi Uk Market

Story submitted by Fairstory

RATING

6.8

Fair Story

Consider it well-founded

The article provides a comprehensive overview of the Poco F7 Ultra, highlighting its specifications, features, and competitive pricing. It excels in accuracy and clarity, effectively communicating the phone's attributes and positioning in the market. However, the lack of explicit source attribution and transparency about the basis for some claims slightly diminishes its credibility. While the article is timely and relevant to tech enthusiasts, its impact on broader public opinion is limited. Overall, it serves as a useful resource for consumers considering the Poco F7 Ultra, though it could benefit from a more balanced perspective and greater transparency.

Accuracy

The article provides a detailed overview of the Poco F7 Ultra's specifications and features, most of which align well with verified sources. The claims about the phone's chipset (Snapdragon 8 Elite), display specifications (6.67-inch OLED, 1440p resolution, 120Hz refresh rate), and camera configurations (50MP main, 50MP telephoto, 32MP ultrawide) are consistent with external data. However, some areas, such as the software update promises and the comparison with other devices, require additional verification to ensure complete accuracy. The pricing details for the UK market are also accurate. Overall, the article maintains a high level of factual accuracy, though some claims about performance and user experience would benefit from empirical testing.

Balance

The article predominantly focuses on the positive aspects of the Poco F7 Ultra, highlighting its specifications and features that make it competitive in its price range. There is a brief mention of potential drawbacks, such as noise when using digital zoom and the use of Poco Shield Glass instead of Corning Gorilla Glass. However, the article could benefit from a more balanced perspective by including more critical viewpoints or comparisons with a broader range of competitors to provide a fuller picture of the product's market position.

Clarity

The article is well-structured and uses clear, straightforward language to convey information about the Poco F7 Ultra. The logical flow from hardware specifications to performance expectations and market positioning helps readers easily comprehend the content. The use of specific examples, such as the camera performance in various lighting conditions, aids in illustrating key points effectively. While the article maintains a neutral tone throughout, it occasionally assumes a level of technical knowledge that may not be accessible to all readers.

Source quality

The article appears to rely on credible sources for its technical specifications and pricing information. However, the lack of direct citations or references to specific sources reduces the ability to fully assess the quality of the information provided. The piece would benefit from more explicit attribution to industry experts, official statements from Poco, or comparative reviews from established tech reviewers to bolster its credibility.

Transparency

While the article presents clear information about the Poco F7 Ultra's features and specifications, it lacks transparency regarding the sources of its information and the methodology behind its claims about performance and user experience. The article does not disclose any potential conflicts of interest or affiliations that might influence its perspective. Greater transparency about the basis for its claims, particularly in areas requiring subjective assessment, would enhance its credibility.