Instagram now lets you combine your Reels recommendations with friends

Engadget - Apr 17th, 2025

Instagram has officially launched a new feature called 'Blend,' which allows users to create a custom Reels feed by combining their own video recommendations with those of a friend or a group of friends. This invite-only feature enables users to invite others through direct messages or group chats, where a custom feed of Reels is generated with video suggestions tailored to each individual. As users scroll through the feed, they can see which clips are recommended for whom, offering insight into the Reels preferences of their friends. This feature follows Instagram's recent introduction of a tab showing videos liked by friends, aiming to enhance user engagement and content discovery.

The introduction of Blend is part of Meta's broader strategy to personalize and enhance the social media experience on Instagram. By allowing users to explore the content preferences of their friends, Meta is fostering a more interactive and communal experience on the platform. While this feature could serve as an entertaining way to discover new content, it also raises questions about privacy, as Instagram likes and recommendations become more visible to others. Nevertheless, Blend could offer a refreshing change for those whose Reels suggestions have become monotonous, potentially reshaping how users interact with content on the app.

Meta Instagram Reels Social Media Privacy Blend Feature Video Recommendations

Story submitted by Fairstory

RATING

6.8

Fair Story

Consider it well-founded

The article provides a clear and timely overview of Instagram's new 'Blend' feature, highlighting its functionality and potential implications for user engagement and privacy. While the story is generally accurate and well-structured, it lacks transparency in sourcing and could benefit from a more balanced exploration of privacy concerns. The absence of direct quotes or expert opinions limits the source quality, and a deeper analysis of the feature's broader impact could enhance its public interest and controversy scores. Overall, the article effectively communicates the key points but could improve by addressing the identified gaps in transparency and source credibility.

Accuracy

The story accurately describes Instagram's new 'Blend' feature, aligning with the fact that it allows users to create a custom feed combining Reels recommendations with friends. The article correctly states that this feature was initially an internal prototype and has now been officially launched. The explanation of how users can invite friends to join a Blend and the creation of a custom feed based on recommendations is consistent with available information. However, the article could provide more details regarding the exact launch date and the privacy settings involved, which are areas needing further verification.

Balance

The article maintains a fairly balanced perspective, presenting both the potential benefits and drawbacks of the new Instagram feature. It discusses the feature's ability to enhance user engagement by sharing recommendations and insights into friends' preferences. However, it also acknowledges potential privacy concerns, noting that likes on Instagram were never private. While the article provides a comprehensive view, it could further explore the implications for user privacy and data sharing, offering a more balanced analysis of the potential risks involved.

Clarity

The article is clearly written and structured, making it easy for readers to understand the new Instagram feature and its implications. The language is straightforward, and the flow of information is logical, guiding readers through the introduction, functionality, and potential impact of the Blend feature. The tone remains neutral, providing a factual account without sensationalism. This clarity helps readers grasp the key points and potential consequences of the feature.

Source quality

The article does not reference specific sources or provide direct quotes from Instagram or Meta representatives, which limits the assessment of source credibility. The information appears to be derived from general knowledge or prior reports on Instagram's features. Including statements from official sources or industry experts would enhance the reliability and authority of the content, providing a stronger foundation for the claims made.

Transparency

The article lacks transparency in terms of disclosing the sources of information and the methodology behind the claims. It does not explain how the information was obtained or whether it was verified through official channels. Additionally, there is no mention of potential conflicts of interest or biases that might affect the story's impartiality. Greater transparency in these areas would improve the article's credibility and help readers understand the basis of the claims.