Instagram is rolling out Edits, its CapCut competitor

Engadget - Apr 22nd, 2025

Meta has officially launched 'Edits,' a new video editing app tailored specifically for Instagram creators. This development comes as TikTok and other ByteDance apps faced temporary removal from major app stores earlier this year. Edits offers advanced editing tools previously unavailable in Meta’s apps, including a 10-minute video capture feature, AI-powered tools, and an extensive music catalog. Unlike ByteDance’s CapCut, Edits does not watermark exported videos, a feature that could appeal to creators wary of content downranking. The app also integrates Instagram-specific features like in-app post analytics and the ability to import saved audio tracks, aiming to attract Reels creators amid uncertainties around TikTok.

This launch is part of Meta's broader strategy to capitalize on the current instability surrounding TikTok’s future and lure creators to its platforms by enhancing the functionality and appeal of Instagram. The introduction of advanced video editing tools underscores Meta’s commitment to leveraging AI technology in its offerings. The company has signaled that Edits is just the beginning and plans to collaborate with creators to develop additional features. This move could potentially shift the competitive landscape in the social media space, as Meta seeks to strengthen its position against rivals by providing more robust tools for content creation.

Meta Ai Technology Tik Tok Instagram Social Media Byte Dance Cap Cut Edits App Video Editing Tools

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RATING

7.0

Fair Story

Consider it well-founded

The article provides a clear and timely overview of Meta's new Edits app, highlighting its advanced features and strategic positioning against competitors like CapCut. It effectively captures the interest of creators and social media users by discussing the app's capabilities and potential impact on content production. However, the lack of source attribution and transparency limits the evaluation of its credibility, and the absence of critical perspectives or user testimonials reduces its balance. Overall, the story is informative and relevant, with room for improvement in transparency and source quality to enhance its reliability and depth.

Accuracy

The news story is largely accurate, capturing the essential details about Meta's launch of the Edits app. It correctly states that Edits is designed for Instagram creators and highlights its advanced editing tools, such as AI-powered features and green screen effects. The claim that Edits exports videos without watermarks aligns with the facts, providing a competitive edge over CapCut. The availability of Edits on both iOS and Android platforms is also factual. However, the story could benefit from more precise information on the timeline of Edits' development and its strategic positioning against CapCut, which is mentioned but not deeply explored.

Balance

The article provides a balanced view of the new Edits app by discussing its features and positioning against CapCut. However, it predominantly focuses on the advantages of Edits without exploring potential drawbacks or criticisms, such as user interface challenges or limitations in functionality. The piece could have offered a more comprehensive view by including perspectives from creators who have used the app or industry experts who can provide insights into its market impact.

Clarity

The article is well-written and clear, with a logical flow that guides the reader through the key points about Edits and its features. The language is straightforward, making the content accessible to a general audience. However, it could benefit from a clearer explanation of how Edits compares to CapCut in terms of user experience and market positioning, which would provide a more comprehensive understanding.

Source quality

The article does not specify its sources, which affects the evaluation of its source quality. While the information appears accurate and aligns with other tech news, the lack of direct attribution to official statements from Meta or interviews with industry experts limits the assessment of source credibility. Including quotes from Meta representatives or creators using the app would enhance the article's authority and reliability.

Transparency

The article lacks transparency in disclosing its sources and the basis for its claims. It does not explain the methodology behind the information gathering or acknowledge any potential conflicts of interest. Greater transparency could be achieved by citing specific sources or providing context on how the information was obtained, which would bolster reader trust and understanding.