Apple Watches with built-in cameras to support AI features are reportedly in the works

Engadget - Mar 23rd, 2025
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Apple is reportedly planning to integrate cameras into future models of the Apple Watch, aiming for a 2027 release. According to Bloomberg's Mark Gurman, the company is considering adding cameras to both its standard Series and Ultra watch models. This development would enable the Apple Watch to support AI features such as Visual Intelligence, which can provide users with immediate information about objects they point the camera at. The move is part of a broader strategy to enhance Apple's wearable technology by making it more interactive and informative.

The introduction of cameras in Apple Watches signifies a significant shift in wearable tech, potentially transforming how users interact with their devices. This innovation aligns with Apple's ongoing efforts to incorporate advanced AI capabilities into its product lineup. Alongside the Apple Watch, Gurman notes that Apple is also developing AirPods with built-in cameras, expected to launch simultaneously. The strategic placement of cameras in different watch models suggests a tailored approach to functionality and user experience. This advancement may set new industry standards for AI integration in consumer electronics, highlighting Apple's role as a leader in technological innovation.

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RATING

6.8
Fair Story
Consider it well-founded

The article effectively captures a significant development in Apple's product line, primarily drawing from a reputable source, Mark Gurman. It presents a clear and engaging narrative about the potential integration of cameras and AI functionalities into Apple Watches and AirPods. However, the lack of official confirmation from Apple and the reliance on a single source limit its accuracy and depth. The story could benefit from a more balanced perspective, including potential privacy concerns and technical challenges. While it successfully engages readers interested in technology, it could further explore the broader implications of these developments to enhance its public interest and impact. Overall, the article is informative and timely but would benefit from additional verification and exploration of diverse viewpoints.

RATING DETAILS

7
Accuracy

The story presents claims about Apple's plans to integrate cameras into future Apple Watch models, citing Mark Gurman from Bloomberg as the source. The claims about the potential launch year, the models involved, and the intended AI functionalities are specific but require verification from official Apple sources. The story accurately reflects Gurman's reputation for reliable reporting, yet without official confirmation from Apple, the precision of the launch timelines and technical specifics remains speculative. The claim about integrating cameras in AirPods alongside the watches is another point needing verification, as it broadens the scope of Apple's AI ambitions in wearables.

6
Balance

The story primarily presents Apple's perspective on the development of new technologies for their wearables without exploring other viewpoints. It lacks input from industry analysts, consumer advocates, or competitors that could provide a broader perspective on the implications of such technology. The focus on Apple's advancements might overlook potential privacy concerns or technical challenges, which are crucial for a balanced understanding of the impact of these developments.

8
Clarity

The article is clearly written, with a straightforward presentation of facts and claims. The language is accessible, and the structure logically progresses from Apple's plans to the technical details and potential functionalities of the new devices. However, further elaboration on the specific AI features and their applications could enhance understanding for readers less familiar with tech advancements.

8
Source quality

The primary source, Mark Gurman, is a well-regarded tech journalist known for accurate reporting on Apple. His insights are valuable due to his track record, which lends credibility to the story. However, reliance on a single source without corroboration from additional industry experts or Apple itself limits the depth of the report. Including more diverse sources would enhance the reliability and depth of the information presented.

5
Transparency

The article does not disclose the methodology behind the claims made by Gurman or how the information was obtained, such as whether it was from leaks, insider information, or official announcements. Transparency regarding the source's basis for these claims would help readers assess the reliability of the information. Additionally, potential conflicts of interest, such as Gurman's relationship with industry insiders, are not addressed.

Sources

  1. https://appleinsider.com/articles/25/03/23/apple-watch-could-gain-cameras-to-improve-ai-features
  2. https://9to5mac.com/2025/03/23/apple-watch-cameras-gurman-ai-push/
  3. https://www.engadget.com/wearables/apple-watches-with-built-in-cameras-to-support-ai-features-are-reportedly-in-the-works-154531629.html
  4. https://electronics.howstuffworks.com/gadgets/high-tech-gadgets/apple-watch.htm
  5. https://www.cnet.com/tech/mobile/apple-watches-may-get-built-in-cameras-to-support-ai-features/