AI's Next Big Disruption: How 2025 Will Democratize Embedded Analytics

Forbes - Feb 12th, 2025
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In 2025, the world of data analytics is poised for a transformative change, as described by Sisense CEO Ariel Katz. The integration of AI into analytics platforms will allow users to interact with data through simple, conversational methods, eliminating the need for complex technical skills. This shift will democratize analytics, embedding insights directly into everyday applications and workflows, thus enabling smarter and more intuitive user experiences. By harnessing API-first architectures and generative AI, analytics becomes seamlessly integrated into routine business operations, similar to how Netflix personalizes content consumption.

A significant development in this evolution is the emergence of the semantic layer, which serves as a bridge between enterprise data and AI. This layer translates complex data into business-friendly formats, facilitating better understanding and interaction between AI and users. The rise of agentic AI is set to automate analytics, enabling systems to not only uncover patterns but also recommend and execute decisions autonomously. This revolution in analytics aims to enhance data literacy, empowering individuals to ask better questions and driving innovation through accessible, AI-powered tools. The movement signifies a shift from static reports to dynamic, proactive systems offering real-time insights, fundamentally changing organizational operations.

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RATING

6.0
Moderately Fair
Read with skepticism

The article provides an insightful look into the future of AI and analytics, presenting a compelling vision of technological advancements by 2025. It excels in clarity and timeliness, effectively communicating complex ideas in a relatable manner. However, the article's accuracy and source quality are somewhat limited by speculative claims and a lack of diverse sources. The narrative is predominantly optimistic, lacking a balanced exploration of potential challenges or risks. Enhancing transparency and incorporating a broader range of perspectives would strengthen the article's credibility and impact. Overall, the article is engaging and thought-provoking, though it could benefit from a more comprehensive approach to the topic.

RATING DETAILS

7
Accuracy

The article makes several factual claims regarding the future of analytics, specifically highlighting the role of AI and the semantic layer. For instance, it accurately identifies Ariel Katz as the CEO of Sisense, a fact corroborated by external sources. However, the claim about Katz having 30 years of experience is slightly overstated, with sources indicating over 25 years. The article's predictions about the democratization of analytics and the integration of AI-driven insights are consistent with current industry trends, but some claims, such as the specific capabilities of agentic AI and the semantic layer, lack detailed verification. Overall, the article presents a mostly accurate depiction of emerging trends but requires caution in interpreting speculative elements.

6
Balance

The article primarily focuses on the positive impacts of AI and analytics integration, providing a forward-looking perspective. While it effectively highlights potential benefits, it lacks a balanced discussion of possible challenges or downsides, such as privacy concerns, data security, or the potential for job displacement due to automation. The omission of these perspectives creates an imbalance, as the narrative leans heavily towards an optimistic view without acknowledging potential risks or counterarguments. Including a broader range of viewpoints would enhance the article's balance and provide a more comprehensive understanding of the topic.

8
Clarity

The article is generally well-written, with clear language and a logical structure that guides the reader through the narrative. The use of relatable analogies, such as comparing analytics integration to the smartphone revolution, aids comprehension and engagement. However, some technical terms, like 'semantic layer' and 'agentic AI,' might require further explanation for readers unfamiliar with the concepts. Overall, the article effectively communicates its main points, though additional clarity on complex terms could improve accessibility.

5
Source quality

The article does not explicitly cite sources or provide direct references for its claims, relying instead on the authority of the author's position and general industry knowledge. While Ariel Katz's role as a CEO lends some credibility, the lack of diverse sources or external verification weakens the article's overall source quality. The reliance on predictions and speculative assertions without detailed attribution or evidence from independent sources limits the reliability of the information presented. Incorporating a wider range of authoritative sources would strengthen the article's credibility.

4
Transparency

The article lacks transparency regarding the basis for its claims and predictions. It does not disclose the methodology or evidence supporting the forecasts about AI and analytics developments in 2025. Additionally, there is no discussion of potential conflicts of interest, such as the author's affiliation with Sisense, which could influence the narrative. Providing more context about the sources of information and potential biases would enhance the article's transparency and allow readers to better assess the validity of the claims made.

Sources

  1. https://www.revealbi.io/blog/embedded-analytics-requirements
  2. https://www.calcalistech.com/ctechnews/article/b1vd30vqn
  3. https://www.erphub.com/blogs/post/use-of-analytics-dashboards-among-organizations-in-2025
  4. https://unicornbuilders.podbean.com/e/ariel-katz-the-story-of-sisense-1-billion-valuation/
  5. https://www.adverity.com/blog/top-data-democratization-tools-of-2025