How to survive and thrive as tariffs, AI, and politics unsettle the rules of business

Tech Crunch - Apr 23rd, 2025

Trump’s tariffs have significantly disrupted global trade, leading to widespread uncertainty among businesses. This turmoil isn't isolated but rather part of a larger trend where technological advancements outpace regulation, geopolitical tensions rise, and laws become tools in political struggles. In this environment, London-based AI startup Hence Global, co-founded by Sean West, emerges as a key player. Hence Global has raised $5.2 million to democratize access to high-level business intelligence, traditionally available only to the wealthiest corporations. In a recent interview on TechCrunch's Equity podcast, West discusses his new book, 'Unruly: Fighting Back When Politics, AI, and Law Upend the Rules of Business,' and how businesses can navigate these challenges by leveraging AI-powered tools like those built on Palantir’s Foundry platform.

The implications of democratizing geopolitical risk intelligence are profound, potentially leveling the playing field for smaller companies against larger competitors. Early adopters, such as law firms and consultants, reflect the immediate impact and demand for such tools. West argues that businesses need to be proactive in addressing political risks and that patriotism, while protective, can entail significant costs. The story underscores a larger narrative about the shifting dynamics in global business, where AI technology and strategic intelligence become essential for survival and success in an increasingly volatile world.

Global Trade Trump Tariffs Business Intelligence Geopolitical Risk Sean West Hence Global Ai In Business Palantir Foundry

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RATING

6.4

Moderately Fair

Read with skepticism

The article provides a timely and relevant discussion on the impact of tariffs and geopolitical risks on global trade and business operations. It effectively highlights the role of AI and business intelligence in navigating these challenges, with a focus on Hence Global's solutions. However, the article's reliance on a single source and lack of alternative perspectives limit its balance and depth. Greater transparency regarding sources and potential conflicts of interest would enhance its credibility. While the article is clear and engaging, it could benefit from a more comprehensive exploration of the broader implications and potential controversies surrounding the topics discussed.

Accuracy

The story presents several claims, notably about Trump's tariffs creating global trade uncertainty and Hence Global's funding and mission. These claims are generally supported by external sources, such as Michael Parekh's analysis, which confirms tech companies' adaptations to tariffs. However, some elements like the specific funding amount for Hence Global and the operational specifics of their AI tools lack direct verification. The narrative about geopolitical risk strategies and the role of AI in business intelligence is plausible but requires more concrete data or third-party validation to be fully substantiated.

Balance

The article primarily focuses on the perspective of Sean West and his company, Hence Global, with limited representation of opposing viewpoints or counterarguments. While it highlights the challenges businesses face due to geopolitical risks and tariffs, it doesn't explore alternative solutions or perspectives from other industry experts or affected businesses. This creates a somewhat one-sided narrative that underscores the benefits of West's approach without adequately addressing potential downsides or criticisms.

Clarity

The article is generally clear and well-structured, with a logical flow of information. It effectively communicates the challenges faced by businesses in the current geopolitical climate and the proposed solutions by Hence Global. However, some technical terms, such as 'AI-powered tools' and 'democratizing access to intelligence,' could be better explained for readers unfamiliar with the subject matter. Overall, the language is accessible, and the key points are presented in a coherent manner.

Source quality

The primary source for the article is a TechCrunch podcast, which is a reputable outlet known for technology and business news. However, the reliance on a single source, particularly one that features the subject of the article, could introduce bias. The article would benefit from incorporating additional sources or expert opinions to strengthen its credibility and provide a more comprehensive view of the topic.

Transparency

The article lacks detailed transparency regarding its sources and methodology. While it mentions Hence Global's mission and funding, it does not provide specific evidence or data to support these claims. Additionally, there is no disclosure of potential conflicts of interest, such as any financial ties between TechCrunch and Hence Global. Greater transparency in these areas would enhance the article's credibility and reader trust.