Live Event

Variety - Dec 18th, 2024

Score 6.6

Willie Geist Wants New Bite of Live Events Revenue for ‘Today’

Wille Geist hopes to turn his gift for gab into a present for NBC News. The longtime NBC News anchor, who has for the past nine years led the Sunday broadcast of “Today,” will in January hold forth at a ticketed event that aims to monetize in a different way the in-depth “Sunday Sit-Down” interviews [...]