Advertising Revenue
Benzinga - Dec 18th, 2024
Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report
Meta Platforms Inc’s (NASDAQ:META) Instagram has the potential to generate 50% of the company’s advertising revenue in the U.S., Bloomberg cites from Emarketer estimates.Instagram could breach $32 billion in U.S. advertising revenue in 2025, up over 24% in 2024, as its short-form video product Reels gain traction, Bloomberg cites Emarketer. The video-sharing app boasts over 148 million American users.Also Read: Disney’s Marvel Rivals Game Hits 20 Million Players, Proves Superhero Power Still ReignsBy early 2022, Instagram accounted for nearly 30% of Meta’s global business from 27% in 2021, Bloomberg cited court filings.Reels competes with ByteDance’s TikTok and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube Shorts.Meta’s focus on video content has been instrumental to its growth, as users devoted nearly 67% of their Instagram time to surfing videos, Bloomberg cited Jasmine Enberg of Emarketer.The TikTok ban could serve as a tailwind for Instagram, ...Full story available on Benzinga.com
Showing 1 to 1 of 1 results