Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025

Insider - Dec 18th, 2024

In 2024, a study by Creator Economy Jobs analyzed hiring trends from over 600 creator-economy startups, revealing significant demand for engineering, marketing, product, and sales roles. The creator economy, recovering from recent layoffs, shows growth, especially in Silicon Valley and emerging hubs like London. Engineering roles, particularly backend and full-stack, are the most sought after, with over 500 such listings each quarter. The industry is globalizing with strong job markets in cities like LA, New York, London, Bangkok, and Berlin. Companies such as Coda Payments, ElevenLabs, Impact.com, Lightricks, Podimo, and Whatnot are leading in job listings, with plans for expansion in 2025.

Creator Economy Hiring Trends Startups Engineering Jobs Globalization

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RATING

6.4

Moderately Fair

Read with skepticism

The article provides a detailed overview of the hiring trends in the creator economy. While it offers a wealth of information, it could benefit from more balanced perspectives and greater transparency regarding its sources.

Accuracy

The article appears to be factually accurate based on the claims and figures provided. However, the credibility of the data from 'Creator Economy Jobs' is not independently verified within the article.

Balance

The article primarily reflects the perspective of James Creech and lacks counterpoints or diverse viewpoints. Including insights from other industry experts or companies would enhance the balance.

Clarity

The language of the article is clear and straightforward, with a logical flow of information. It avoids emotive terms and is well-structured, making it easy to follow.

Source quality

The main source of information is 'Creator Economy Jobs' and comments from James Creech. While Creech is described as an investor and advisor, the lack of additional sources reduces the overall source quality.

Transparency

The article does not disclose any potential conflicts of interest, such as Creech's dual role as an investor in creator startups. Greater transparency about the affiliations of the main source would improve this dimension.