What Operators Expect From Tech Providers: Kantar Survey Insights for SOFTSWISS

Pr Newswire - Dec 18th, 2024

SOFTSWISS, a prominent tech provider, conducted a customer survey with Kantar to understand the needs and expectations of tech operators. The survey identified five key characteristics tech operators prioritize when choosing suppliers: professionalism, security, reputation, flexibility, and growth opportunities. The significance of a strong client portfolio was noted to have less impact on success. Industry insights are primarily sourced from recommendations, industry news, company websites, LinkedIn, and partner employees, with recommendations gaining substantial importance. This trend reflects an increasing reliance on personal connections and trust in a crowded media landscape.

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RATING

6.8

Fair Story

Consider it well-founded

The article provides a detailed overview of a customer survey conducted by SOFTSWISS with a focus on technology suppliers' characteristics. It includes insights from industry experts and emphasizes the importance of recommendations and partnerships. While informative, the article relies heavily on information provided by the company itself, which may affect the balance and source quality ratings.

Accuracy

The article presents factual information about the survey results and includes quotes from company representatives. However, the data is based on a survey conducted by a single company, which might limit the scope of accuracy.

Balance

The article mainly reflects the perspective of SOFTSWISS and lacks diverse viewpoints or independent analysis. It could benefit from including opinions from outside the company to provide a more balanced view.

Clarity

The article is clearly written and logically structured, making it easy to follow. The language is neutral and avoids emotive terms, contributing to clarity.

Source quality

The article references a survey conducted by Kantar, a reputable analytics agency, which adds credibility. However, the lack of external sources or corroborating information from other entities affects the overall assessment of source quality.

Transparency

The article discloses the involvement of SOFTSWISS and Kantar in the survey but does not provide details on methodology or potential conflicts of interest. More transparency about the survey's scope and limitations would improve this dimension.