Slate Auto unveils its US-made barebones electric pickup costing just $20,000

Engadget - Apr 25th, 2025

Slate Auto, backed by Jeff Bezos, has unveiled its first electric vehicle, the Slate Pickup, after emerging from stealth mode. The vehicle, priced at $27,500 or $20,000 with a federal tax credit, is a minimalistic, Kei-like truck designed for urban use with a range of 150 miles. It features a barebones configuration, lacking a stereo, touchscreen, and paint options, but can be customized extensively with over 100 available accessories. The company emphasizes a DIY approach, allowing users to personalize the vehicle with various upgrades such as additional passenger seating, exterior modifications, and tech enhancements.

The Slate Pickup targets a niche market of buyers who prioritize affordability and customization over advanced features like self-driving capabilities. The vehicle complies with future safety standards by including automatic emergency braking and a backup camera. Slate Auto's direct-to-consumer sales model, reminiscent of Tesla's approach, aims to keep costs low, relying on federal tax credits to make the base model accessible. With refundable reservations now open, the success of this venture hinges on the market's appetite for a highly customizable, budget-friendly EV option.

Electric Vehicles Jeff Bezos Customization Slate Auto Affordable Ev Diy Car Mods Federal Tax Credit Tesla Like Sales Model

Story submitted by Fairstory

RATING

6.0

Moderately Fair

Read with skepticism

The article provides an intriguing look at the new Slate Pickup, highlighting its affordability and customization options. It is generally clear and engaging, with a focus on a timely and relevant topic. However, the article lacks transparency and source quality, with limited citation of authoritative sources and potential outdated references, such as the mention of Trump in relation to federal tax credits. While the article effectively captures reader interest and discusses public interest topics, its impact is somewhat constrained by the absence of diverse perspectives and expert opinions. Overall, the article offers valuable insights into an innovative product but could benefit from enhanced source attribution and transparency to bolster its credibility.

Accuracy

The story accurately describes the launch of the Slate Pickup, detailing its features and price points. For example, it mentions the base price of $27,500 and the potential reduction to $20,000 with federal tax credits. However, the claim that the tax credits could be revoked by Trump is outdated, as he is no longer in office. The article also states the vehicle's range and power specifications, such as a 150-mile range and 201 HP, which are specific and verifiable. The mention of Jeff Bezos backing the company adds credibility but requires verification as it is a significant claim. Overall, the article provides detailed information but includes some outdated or potentially misleading elements that need verification.

Balance

The article primarily focuses on the positive aspects of the Slate Pickup, such as its affordability and customization options. It briefly mentions limitations like the lack of standard features and limited range, but these are framed as trade-offs rather than significant drawbacks. The perspective of potential buyers who might prioritize different features (e.g., infotainment systems) is not explored. Additionally, the article does not include perspectives from industry experts or competitors, which could provide a more balanced view of the vehicle's market position.

Clarity

The article is generally clear and well-structured, with a logical flow of information. It uses straightforward language to describe the vehicle's features and pricing, making it accessible to a general audience. The use of analogies, such as comparing the Slate Pickup to a home-built PC, helps clarify the vehicle's concept. However, some sections could benefit from additional context or explanation, particularly regarding the implications of the tax credit and the vehicle's market positioning.

Source quality

The article does not cite specific sources or provide direct quotes from company representatives or industry experts. The mention of Jeff Bezos as a backer lends some credibility, but without direct confirmation or additional sources, this claim remains speculative. The lack of diverse and authoritative sources limits the article's reliability and depth, making it difficult to fully trust the information presented.

Transparency

The article lacks transparency regarding its sources and the basis for its claims. It does not disclose how the information was obtained or whether the writer has any potential conflicts of interest. Additionally, the article does not explain the methodology behind the vehicle's pricing or feature decisions, leaving readers without a clear understanding of the context behind these choices. Greater transparency would enhance the article's credibility and allow readers to better assess the information presented.