Lucid to ramp customer deliveries for Gravity SUV by end of April

Tech Crunch - Mar 28th, 2025

Lucid Motors is set to resume customer deliveries of its new all-electric Gravity SUV by the end of April. This marks a significant milestone for the company as it ventures into the popular SUV segment with its second vehicle, following the Lucid Air sedan series. The Gravity, a seven-seater SUV, initially saw orders open in November 2024, with initial deliveries to employees, friends, and family commencing in December. According to Marc Winterhoff, Lucid's interim CEO, the company is nearly done building the vehicles needed for studio showcases and test drives. The production ramp-up is underway at their Casa Grande, Arizona factory, positioning the company to meet consumer demand despite the challenges posed by newly imposed 25% auto tariffs.

The Gravity SUV boasts an impressive EPA range estimate of 450 miles and sports car-level performance, attributed to Lucid's advanced battery technology. This technology allows for a denser, lighter battery, offering both range and power. The introduction of the Gravity is crucial for Lucid's strategy to appeal to American drivers who favor SUVs, potentially boosting its market share in the competitive electric vehicle sector. The Arizona-based production facility is expected to play a critical role in shielding the company from the financial impacts of the tariffs, highlighting the strategic importance of domestic manufacturing capabilities in the current economic climate.

Electric Vehicles Lucid Motors Battery Technology Gravity Suv Marc Winterhoff Casa Grande Factory Auto Tariffs

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RATING

6.0

Moderately Fair

Read with skepticism

The article provides a clear and engaging overview of Lucid Motors' plans to launch the Gravity SUV, a topic of significant public interest given the rise of electric vehicles. The story is generally accurate, with specific claims aligning with statements from Lucid executives. However, it lacks balance and transparency, as it primarily presents the company's perspective without independent verification or diverse viewpoints. The reference to outdated tariffs under President Trump affects both the accuracy and timeliness of the article. Improving source quality and providing a broader range of perspectives would enhance the article's overall quality and reliability.

Accuracy

The article accurately reports on Lucid Motors' plans to resume customer deliveries of the Gravity SUV by the end of April, which aligns with statements from Lucid's interim CEO, Marc Winterhoff. However, some details require verification, such as the exact timeline for resuming deliveries and the specific features of the Gravity SUV, including its EPA range and battery technology. The mention of tariffs under President Donald Trump appears outdated and inaccurate, as Trump's presidency ended in January 2021. The article also lacks precise sourcing for claims about the production ramp-up at the Casa Grande factory and the impact of tariffs.

Balance

The article primarily presents Lucid Motors' perspective, emphasizing the company's achievements and future plans. It lacks a broader range of viewpoints, such as those from industry analysts or competitors, which could provide a more balanced understanding of Lucid's position in the market. The article does not address potential challenges or criticisms, such as production delays or market competition, which could offer a more comprehensive picture of the situation.

Clarity

The article is generally clear and straightforward, with a logical flow of information. The language is accessible, and the structure is coherent, making it easy for readers to follow the main points. However, the inclusion of outdated information about tariffs under President Trump may confuse readers and detract from the article's overall clarity.

Source quality

The article relies heavily on statements from Lucid Motors' interim CEO and unnamed employees, which raises questions about the diversity and reliability of sources. There is no mention of independent verification from third-party industry experts or analysts. The lack of attributed sources for specific claims, such as the EPA range and the impact of tariffs, further diminishes the article's credibility.

Transparency

The article lacks transparency in disclosing the basis for certain claims, such as the EPA range and production details. There is no explanation of the methodology used to verify these claims, nor is there any mention of potential conflicts of interest. The article could benefit from greater clarity about the sources of information and any affiliations that might affect impartiality.