As Trump seeks a deal with Putin, will Western companies return to Russia? | CNN Business

CNN - Feb 20th, 2025
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Recent discussions between Moscow and Washington on ending the war in Ukraine have raised questions about whether Western companies that left Russia in response to the February 2022 invasion might return. Over a thousand companies, including McDonald's and Mercedes-Benz, exited Russia, citing moral grounds and Western sanctions. Some companies, such as McDonald's and Renault, negotiated options to repurchase their assets, while others, like Danone and Carlsberg, had their assets seized. Kirill Dmitriev of the Russian Direct Investment Fund suggests some US companies may return by the second quarter, particularly those outside of sanction-bound sectors like food and retail. However, energy and finance sectors remain under restrictions, and companies face reputational risks if they return without a resolution to the conflict that respects Ukraine's sovereignty.

The potential easing of sanctions by a future Trump administration could facilitate the return of Western firms to Russia, but uncertainty remains. Companies like Boeing and Airbus are restricted from supplying dual-use goods, and the EU continues to enforce stringent sanctions. The Russian market has adapted, with local brands replacing popular Western ones, and Chinese carmakers capturing significant market share. Despite some optimism from Russian officials, the geopolitical landscape, including Moscow's ties with Beijing, complicates the situation. Additionally, Russia's retaliatory asset seizures raise concerns about the security of foreign investments, making it challenging for companies to consider re-entering without significant risk assessment and assurance of market stability.

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RATING

7.0
Fair Story
Consider it well-founded

The article provides a comprehensive overview of the corporate exodus from Russia and the potential for companies to return if sanctions are eased. It is generally accurate and timely, addressing significant public interest topics. The article is well-structured and clear, making it accessible to a general audience. However, it could benefit from greater transparency and a wider range of sources to enhance its credibility and balance. While it touches on controversial issues, it maintains a neutral tone and focuses on factual reporting. Overall, the article effectively informs readers about the economic and geopolitical implications of the ongoing conflict in Ukraine.

RATING DETAILS

8
Accuracy

The article provides a generally accurate overview of the corporate exodus from Russia due to the Ukraine conflict and the potential for companies to return if sanctions are eased. It accurately cites the number of companies that have left Russia and the financial losses incurred, as supported by multiple sources. However, some claims, such as the potential return of companies like Visa and Mastercard, remain speculative without concrete evidence. Overall, the article aligns well with known facts, but some areas require more precise data or confirmation from official sources.

7
Balance

The article strives to present a balanced view of the situation by discussing both the reasons for the corporate exodus from Russia and the potential for a return. It includes perspectives from Russian officials and Western companies, acknowledging the moral and reputational concerns of returning to Russia. However, it could enhance balance by including more voices from companies directly affected by the sanctions and asset seizures, as well as perspectives from Ukrainian officials or analysts.

8
Clarity

The article is well-structured and uses clear language to convey complex geopolitical and economic issues. It logically flows from the corporate exodus to the potential for companies returning to Russia, making it accessible to readers. The tone remains neutral, focusing on factual reporting rather than opinion. This clarity aids in reader comprehension, although a more detailed explanation of the sanctions and their specific impacts could further enhance understanding.

6
Source quality

The article references credible sources such as Reuters for financial loss figures, which lends authority to its claims. However, it relies heavily on statements from Russian officials like Kirill Dmitriev without providing corroborative evidence from independent sources. This reliance on potentially biased sources could affect the impartiality of the reporting. Including a broader range of sources, such as independent analysts or Western corporate representatives, would improve source quality.

6
Transparency

While the article provides a clear breakdown of the situation and the factors influencing corporate decisions, it lacks transparency regarding its methodology and the sources of some claims. For example, it does not specify the basis for Dmitriev's predictions about the return of U.S. companies. Greater transparency in explaining how information was gathered and the potential biases of sources would enhance the article's credibility.

Sources

  1. https://www.semafor.com/article/02/20/2025/donald-trump-is-playing-a-dangerous-game-with-russian-energy
  2. https://www.business-humanrights.org/en/latest-news/western-businesses-backtrack-on-their-russia-exit-plans-due-to-bureaucratic-obstacles-imposed-by-govt/
  3. https://www.euractiv.com
  4. https://foreignpolicy.com/2025/02/19/trump-russia-ukraine-invasion-zelensky-putin/
  5. https://foreignpolicy.com/2024/07/12/sanctions-russia-western-companies-retaliation-putin-europe/