Apple Suddenly Confirms It’s Delaying iPhone’s ‘Personalized Siri’

Forbes - Mar 7th, 2025

Apple has announced a delay in the release of its enhanced Siri, which was expected to launch with the iPhone 16e. The new version of Siri was supposed to offer greater personalization and more advanced capabilities, but Apple now states that these features will be rolled out 'in the coming year.' This delay is rare for Apple, indicating the complexity of the enhancements. The announcement was made to manage user expectations, as the new features were a marquee part of the iOS 18 reveal.

The enhanced Siri is anticipated to leverage personal context, enabling it to access information such as emails, texts, and photos to perform tasks like retrieving a passport number. Although some new features like 'type to Siri' and ChatGPT integration have been introduced, the promised personalized capabilities will not be part of iOS 18 and are likely to debut with iOS 19. This postponement is significant as it highlights Apple's commitment to refining its AI offerings despite the extended timeline.

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RATING

7.6

Fair Story

Consider it well-founded

The article provides a clear and accurate overview of the delay in Apple's enhanced Siri features, grounded in a credible source. It effectively communicates Apple's position and the reasons for the delay, though it could benefit from additional perspectives to enhance balance. The article is timely and relevant to public interest, given the widespread use of Siri and the significance of AI developments. While it is well-written and accessible, further exploration of the technical and competitive implications could enhance its impact and engagement potential. Overall, the article serves its purpose of informing readers about the delay but leaves room for deeper analysis and broader context.

Accuracy

The article accurately reports on Apple's announcement regarding the delay of the enhanced Siri features. The factual claims about the announcement date, the features expected, and the timeline provided by Apple are consistent with publicly available information. The mention of the statement to John Gruber at Daring Fireball and the details of the features align with Apple's official communications. However, the article could have provided more specific reasons for the delay beyond the general statement of needing more time for development, and it could have clarified the implications for future iOS releases.

Balance

The article primarily presents Apple's perspective on the delay, focusing on the company's reasoning and future plans. While it provides a comprehensive view of Apple's position, it lacks alternative viewpoints, such as potential consumer reactions or expert opinions on the implications of the delay. Including perspectives from industry analysts or consumer advocacy groups could have provided a more balanced view of the situation.

Clarity

The article is well-structured and uses clear language to convey the main points about the delay of Siri's enhanced features. The logical flow from the announcement to the implications for future iOS releases is easy to follow. While the article is generally neutral, it could benefit from a clearer explanation of the technical aspects of the delayed features to aid reader comprehension.

Source quality

The article cites a statement from a reputable source, John Gruber at Daring Fireball, which adds credibility to the information presented. Daring Fireball is known for its accurate reporting on Apple-related news, lending authority to the claims. However, the article relies heavily on this single source and could have been strengthened by including additional sources or expert commentary to corroborate the information.

Transparency

The article clearly attributes the delay announcement to Apple and provides a direct quote from the company's statement, which enhances transparency. However, it lacks detailed context about the reasons behind the delay and the potential impact on users. Providing more background on the technical challenges Apple faces or the significance of the delayed features would improve transparency.