Apple's M4 MacBook Air drops to a new record-low price

Engadget - Apr 25th, 2025
Open on Engadget

Apple's latest M4 MacBook Air is already seeing its first significant discount on Amazon, dropping the price from $999 to $899 for the 13-inch model in the midnight color option. This deal makes it the best price available since its release in mid-March. The MacBook Air M4 stands out with its advanced features such as a 13.6-inch liquid retina display, a lightweight design at 2.7 pounds, and a powerful M4 chip with a 10-core CPU, 8-core GPU, and 16-core Neural Engine. Notably, it offers impressive battery life, lasting over 18 hours on HD video playback. The 15-inch model is also discounted, available for $1,449, down from $1,599, and features enhanced specifications including 24GB of RAM.

The discount highlights Amazon's aggressive pricing strategy to attract customers looking for the latest Apple technology at a reduced price. It reflects the competitive dynamics of the tech retail market, where early discounts can drive consumer interest and sales. The MacBook Air M4's early price drop could set a precedent for future pricing strategies and consumer expectations surrounding new tech releases. As the M4 chip is a significant advancement in Apple's laptop lineup, these deals are pivotal for tech enthusiasts and casual users looking to upgrade their devices with cutting-edge technology at a more accessible price point.

Story submitted by Fairstory

RATING

6.0
Moderately Fair
Read with skepticism

The article provides a generally accurate overview of the current discounts on Apple's M4 MacBook Air models, with clear and accessible language. It effectively communicates the key features and pricing details, making it relevant to consumers interested in technology deals. However, there are some discrepancies in the reported prices and color options, which require careful verification. The article's promotional tone and lack of diverse perspectives limit its balance and engagement potential. Additionally, the lack of source transparency affects the credibility of the information presented. While the article is timely and addresses a topic of public interest, its impact is primarily confined to influencing consumer purchasing decisions rather than broader societal or cultural shifts. Overall, the article serves its purpose of informing readers about technology deals but could benefit from greater transparency and a more balanced presentation.

RATING DETAILS

7
Accuracy

The story accurately reports some details about the pricing and features of Apple's M4 MacBook Air, such as the release date and specifications like the 13.6-inch Liquid Retina display and the M4 chip's capabilities. However, there are discrepancies in the reported prices and color options available at discounted rates. The story claims the 13-inch model is available for $899, which is $100 off, but other sources indicate a price of $909 as the lowest available. Additionally, the claim that the discount is only available in the midnight color is not fully supported, as other colors are also available at similar prices. These inconsistencies suggest a need for careful verification of pricing details. Overall, while the story provides a generally accurate overview, some specific factual elements require further confirmation.

6
Balance

The article primarily focuses on promoting the deals available for Apple's M4 MacBook Air models, particularly through Amazon. It lacks a broader perspective on how these deals compare with those from other retailers, which could provide a more balanced view for consumers. Additionally, the story does not explore potential drawbacks or limitations of the MacBook Air models, such as compatibility issues or performance in various use cases. By not addressing these aspects, the article leans towards a promotional tone rather than offering a comprehensive analysis that considers both the positives and negatives of the products.

8
Clarity

The article is written in clear and straightforward language, making it easy for readers to understand the main points. It effectively communicates the pricing and features of the MacBook Air models, as well as the availability of discounts. The structure is logical, with a clear focus on the deals and specifications of the products. However, the promotional tone may overshadow the objective presentation of information, which could affect the perceived neutrality of the article. Overall, the clarity of the writing is strong, but the tone could be more balanced.

5
Source quality

The article does not clearly attribute its information to specific sources, relying instead on general statements about pricing and availability. While it mentions Amazon as the retailer offering the discounts, it does not cite any official announcements or data from Apple or other authoritative sources. The lack of direct source attribution raises questions about the reliability of the information presented and whether it is based on firsthand data or secondary reporting. This lack of source transparency affects the overall credibility of the article.

4
Transparency

The article lacks transparency in terms of disclosing the basis for its claims and the methodology used to determine the best deals. It does not provide insights into how the discounts were verified or whether there are any potential conflicts of interest, such as affiliate relationships with Amazon. This lack of transparency makes it difficult for readers to assess the impartiality of the information and the reliability of the claims made. Greater clarity on the sources of information and any underlying motivations would enhance the article's transparency.

Sources

  1. https://appleinsider.com/articles/25/04/24/lowest-price-ever-apples-m4-macbook-air-2025-falls-to-909
  2. https://www.apple.com/newsroom/2025/03/apple-introduces-the-new-macbook-air-with-the-m4-chip-and-a-sky-blue-color/
  3. https://www.tomsguide.com/computing/macbooks/macbook-air-m4-is-now-cheaper-than-ever-with-a-usd100-price-cut-heres-the-model-id-grab
  4. https://9to5toys.com/2025/04/25/m4-macbook-air-prices-24gb/
  5. https://appleinsider.com/articles/25/04/22/snag-apples-m4-macbook-air-for-929-save-300-on-samsung-32-m8-monitor-now-399