Amazon Drops iPhone 16 Price In Rare New Apple Sale

Forbes - Mar 31st, 2025
Open on Forbes

Amazon U.K. has launched a Spring sale with substantial discounts on the Apple iPhone 16 series, making it an attractive month for potential smartphone buyers. The reductions include a £100 drop across all models, except for the iPhone 16e, with prices now starting at £699 for the iPhone 16 128GB. This move aligns with similar price cuts seen on the Samsung Galaxy S25 and Google Pixel 9 Pro, positioning Amazon as a competitive source for smartphone purchases, albeit with some trade-in pricing concerns.

While Amazon's price cuts offer a rare opportunity to purchase Apple devices at a discount, the retailer's trade-in values are notably lower than those offered by competitors like Samsung, both in the U.S. and U.K. Customers looking to trade in older models may find better deals on platforms like eBay, despite the added complexity and fees. Nevertheless, Amazon's discounts on the often non-discounted Apple flagships present one of the best current deals for consumers looking to upgrade to an iPhone 16.

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RATING

5.4
Moderately Fair
Read with skepticism

The article provides detailed information on the pricing of the iPhone 16 range and trade-in values, making it relevant for consumers interested in purchasing new smartphones. However, the lack of direct source citations and verification of claims affects its accuracy and source quality. While the article is timely and addresses topics of public interest, it could benefit from a more balanced perspective by including expert opinions or broader market analysis. The piece is clear and easy to read, but additional context and background information would enhance comprehension. Overall, the article is informative but could be strengthened by improving its source quality, transparency, and balance.

RATING DETAILS

6
Accuracy

The story provides specific details about the pricing of the iPhone 16 range on Amazon U.K., including exact price reductions for various models. While these figures are presented with precision, verification is needed to confirm their accuracy, as the article does not cite direct sources or links to Amazon listings. Additionally, claims about the exclusion of the iPhone 16e from discounts and the inclusion of the iPhone 15 in the sale require further confirmation. The article also compares trade-in values between Amazon and Samsung, but without sourced data, these figures remain unverified. Overall, while the article offers detailed claims, the lack of direct source citations or evidence supporting these claims impacts its accuracy.

5
Balance

The article primarily focuses on the discounts available for the iPhone 16 range and briefly touches on trade-in values and comparisons with other smartphone brands. However, it lacks a broader perspective on the implications of these discounts for consumers or how they compare across different markets. The piece could benefit from including viewpoints from industry analysts or consumer advocates to provide a more balanced perspective on the significance of these discounts and trade-in offers. The article's emphasis on Amazon's pricing strategy without exploring potential drawbacks or consumer experiences may indicate a slight bias towards promoting Amazon's offerings.

7
Clarity

The article is generally clear in its presentation of information, with a straightforward structure that outlines the pricing details and comparisons. The language used is accessible and free of jargon, making it easy for readers to follow the main points. However, the article could improve in clarity by providing more context or background information about the significance of the discounts and trade-in offers. Additionally, clearer explanations of terms like 'Apple Intelligence' and the implications of AI integration in future iPhones would enhance reader comprehension.

4
Source quality

The article does not provide clear attribution to authoritative sources or direct quotes from Amazon, Apple, or other stakeholders involved in the smartphone market. The absence of varied sources, such as industry experts or consumer reviews, limits the reliability of the information presented. The reliance on unspecified price listings and trade-in comparisons without verifiable data from Amazon or Samsung further diminishes the credibility of the article. To improve source quality, the piece would benefit from incorporating direct statements from companies or data from reputable market research firms.

5
Transparency

The article lacks transparency regarding the methodology used to gather the pricing and trade-in information. It does not disclose how the prices were obtained or whether they were verified through direct observation or third-party sources. Additionally, the article does not discuss any potential conflicts of interest, such as affiliations with Amazon or other brands mentioned. Providing more context on how the information was sourced and any potential biases would enhance the article's transparency and help readers understand the basis for its claims.

Sources

  1. https://www.cnet.com/deals/best-iphone-16-deals/