AI humanoid robot is changing the way you buy cars at dealerships

At the 2025 Shanghai Auto Show, Chinese automaker Chery unveiled Mornine, a humanoid AI robot designed to enhance the customer experience in car dealerships. Mornine can greet customers, explain vehicle features, serve coffee, and lead showroom tours. Currently deployed in Kuala Lumpur, Malaysia, Chery plans to distribute 220 units globally this year, aiming to engage with younger, tech-savvy consumers. Mornine's advanced capabilities, powered by Chery's AI and autonomous driving tech, offer seamless communication through gesture and voice recognition, making interactions more intuitive and engaging.
Chery envisions Mornine's role extending beyond car sales to include settings such as malls, cinemas, and eldercare facilities, highlighting a future where AI functions as a daily companion. This development positions humanoid robots as pivotal in transforming retail and customer service landscapes. With their ability to perform complex tasks and communicate in multiple languages, these robots could redefine how businesses interact with customers, showcasing technological leadership and potentially streamlining operations in the automotive industry and beyond.
RATING
The article provides an intriguing look at the integration of AI humanoid robots into car dealerships, highlighting the potential for technological innovation in customer service. While it effectively captures the novelty and potential of this trend, the article could benefit from more balanced perspectives, including potential drawbacks and challenges. The lack of detailed source attribution and transparency about the methodology behind the claims weakens the overall credibility. However, the topic's timeliness and relevance to ongoing technological discussions make it a compelling read for those interested in the future of AI and retail. Enhancing the article with diverse viewpoints and more robust sourcing would improve its quality and reliability.
RATING DETAILS
The story claims that AI humanoid robots, specifically Chery's Mornine, are being integrated into car dealerships to serve various customer service roles. This is supported by the fact that Mornine is indeed operational in a Kuala Lumpur dealership and that Chery plans to distribute 220 units globally. However, the story does not provide detailed data on the effectiveness of these robots in enhancing customer engagement or sales, which would strengthen the accuracy. Additionally, the mention of potential future applications in malls, cinemas, and other settings is speculative and lacks concrete evidence or timelines for these developments.
The story predominantly highlights the positive aspects of integrating humanoid robots into car dealerships, such as improved customer interaction and technological innovation. However, it lacks perspectives on potential drawbacks, such as customer discomfort with interacting with robots or the impact on human employment in car dealerships. Including viewpoints from customers or industry experts about the potential challenges or downsides would provide a more balanced narrative.
The article is generally clear and concise, with a logical flow of information from the introduction of the humanoid robots to their potential future applications. However, some sections, such as the comparison with other robots like Tesla's Optimus, are mentioned without sufficient detail, which could confuse readers unfamiliar with the topic. Providing more context or explanations for these comparisons would enhance clarity.
The article does not specify its sources or provide direct quotes from Chery representatives or industry experts, which makes it difficult to assess the credibility of the information presented. The lack of attribution to authoritative sources or direct statements from the company involved diminishes the reliability of the claims made. Including references to official press releases or interviews would enhance the source quality.
The article does not disclose the methodology behind the claims, such as how the robots' effectiveness was assessed or the criteria used to determine their success in dealerships. Additionally, there is no discussion of any potential conflicts of interest, such as partnerships between the publication and the companies mentioned. Greater transparency about the basis of the claims and any affiliations would improve the article's credibility.
Sources
- https://dig.watch/updates/auto-shanghai-2025-showcases-cutting-edge-ai-robots
- https://electrek.co/2025/05/05/chery-deploying-blonde-humanoid-robots-called-mornine-to-sell-cars-video/
- https://www.carscoops.com/2025/05/would-you-buy-a-car-from-a-robot-salesperson/
- https://roboticsandautomationnews.com/2025/05/07/chinese-auto-giant-chery-integrates-220-self-made-humanoid-robots-into-its-operations/90490/
- https://www.youtube.com/watch?v=Vn46MshF7YU
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